Who Is Shane Krider Really? The Story Behind the Visionary Leader
- Kirsty Goldsworthy

- Jun 15, 2023
- 5 min read
Updated: 3 days ago
On a recent internal training Live Stream, our Co-Owner and Visionary, Shane Krider, found himself in the hot seat during a spontaneous interview with Leadership Team Member Bruce Partridge. It turned into one of the most insightful conversations we have had in a long time, diving into the real story behind Shane’s journey and the evolution of who he is today.
But before we dive into the conversation with Bruce, to truly understand who Shane Krider is and how he approaches success, you need to hear him teach. This recent session, Your Personal Development Roadmap, offers a clear look into Shane’s personal development philosophy and the mindset concepts he has built his career on. It’s the perfect introduction to the way he leads, mentors and inspires others.
Shane Krider’s Early Story: From Blue Collar Worker to Entrepreneur
Many of you already know parts of Shane’s background, but even the short version is inspiring. Shane grew up in Arizona, working blue collar jobs and feeling frustrated by the gap between the life he had and the life he wanted. He was tired of fixing the luxury cars he dreamed of driving. In his words, he was a “desperate young guy” who felt stuck and exhausted from working multiple jobs just to keep up.
Shane often jokes that his Dad used to say, “If it wasn’t for bad luck, you’d have no luck at all.” With a young family and no real opportunities on the horizon, he reached a point where something needed to change.
When Shane was introduced to the network marketing industry, he stepped into entrepreneurship for the first time. Within six months he was earning over fifty thousand dollars a month. Four years later, the company he built was valued at one hundred and seventy million dollars.
Life began to look very different for Shane.
If you want to understand the structure behind the company, here is the Prosperity Of Life Business Explained.

A Leader Who Still Says He’s Just Getting Started
I crossed paths with Shane more than fourteen years ago. The thing that still amazes me is that no matter what milestone he achieves, he always says, “I feel like I’m just getting started.”
To be surrounded by someone with that level of vision and momentum is nothing short of inspiring.
Who Influenced Shane Krider? The People Who Shaped His Early Years
During the interview, Shane reflected on the influences that shaped him. He spoke warmly about his parents and sister. He shared that he was labelled “shy” when he first started school and that his Dad, a financial planner, was the first to tell him that Amway probably wasn’t the path for him in his twenties.
Through school and work, Shane began to notice a pattern. Certain people carried themselves with confidence, and that confidence influenced their results in life. It was rarely the strongest guy, the funniest guy or the one with the coolest car. It was the person who was simply comfortable within themselves. Shane wanted that same confidence.
After leaving school early and going from job to job, he became fascinated with how people made money. When he installed car stereos for customers who drove the kinds of cars he dreamed of owning, he started asking them what they did. Their answers surprised him and opened his mind to the idea that anyone could create success with the right mindset.

The Turning Point: Saying Yes When He Had Nothing to Lose
A work friend invited Shane to a business presentation, and he turned it down several times. Eventually, he was asked the question that changed everything.
“What have you got to lose?”
The honest answer was nothing. He was emotionally and financially stretched to his limit. That invitation was the moment his entrepreneurial journey began.
The Principles That Guided Shane Krider’s Success
Throughout the interview, Shane talked about the ideas that shaped his success. They were simple but powerful:
Self Image
How you see yourself changes what you believe is possible.
Thinking in Possibilities
There is always another path, even if you cannot see it right now.
Backing Yourself in Action
Progress comes from acting on your decisions, even when there is uncertainty.
To see what the company offers today, here’s a clear breakdown of what Prosperity Of Life sells.
From Outcast to Leader: How Shane Learned to Carve His Own Path
When asked if he had always been a leader, Shane said no. As a kid, he felt like an outcast.
“I refused to follow and I sure wasn’t in a position to lead.”
He was irritated and confused by social structures, and eventually he decided to carve his own path. He trusted that there were other people out there who thought like he did.

Born Loving Machines: Why Cars Still Inspire Him
Of course the conversation turned to cars. Shane says he was born loving machines and is motivated by things that go fast. His philosophy is simple:
When you are going for your goals, it is easier to go fast than slow.
The Moment Everything Shifted
One of the most important turning points in Shane’s life came when he made the decision to stop working on cars for extra money. That shift marked the moment he stepped into the identity of an entrepreneur.
It was uncomfortable. He worried what people might think. But he made new decisions about the direction of his life and committed to the role he wanted to play.
What Shane Would Tell His Younger Self
Towards the end of the interview, Bruce asked what Shane would tell his younger self now, knowing what he knows today.
Shane said he would tell himself to take responsibility for his own wellbeing and direction in life.
“Maybe the world is unfair and maybe I never figure anything out, but if I am going to have any life at all, I need to calm down, get on purpose and start building my life one piece at a time.”
A Life Built With Purpose
Shane continues to build a life that not only reflects his values but inspires thousands of others to rethink what is possible for themselves. For everyone who has the privilege of being in business with him, it is clear that the impact he makes is only expanding.
Shane, thank you for your leadership, your example and your vision. And happy birthday month to you.
For a deeper understanding of how the business works, read the Prosperity Of Life Review.
You can read more about Shane’s journey on the About Shane Krider page.
To Your Success,
Kirsty Goldsworthy
Prosperity Of Life Branding and Corporate Communications




Shane is a con man - even before the Liberty League days. I doubt this comment will even be posted because Shane is a small man.
So good to see the successes of leaders showing the way. And I'm so glad to be part of this flow of energy 😀
Such a compelling story, and I love that you are so authentic - you are able to take all of the concepts out there and present them in a format that really speaks to each individual. Also, Rachel and you make it so much fun - and you hold us accountable for putting the information into action; when we do this, we start to see the results which is exciting!
I also remember this inspiring interview. Shane has a wonderful way of explaining things that makes it easy to understand. He is down to earth and both humble and sincere. I am inspired every time I hear him speak!
Shane, you are so down-to-earth and honest. I love hearing your stories. My career path put me near many business people over the years and I developed an appreciation for what I would call "Successful Entrepreneurs". Really love the community and am impressed by the encouragement of its members!